WNBA Viewership by Game: A Deeper Look

Introduction

The Women's National Basketball Association (WNBA) has experienced a surge in viewership in recent years. In 2022, the league averaged 344,000 viewers per game, a 12% increase from the previous year. This growth is attributed to a number of factors, including increased media coverage, the rise of social media, and the growing popularity of women's sports.

WNBA Viewership by Game

Viewership for WNBA games varies depending on a number of factors, including the day of the week, the time of day, and the matchup. The most-watched WNBA games are typically played on weekends and in prime time. The most popular matchups are those between the league's top teams, such as the Las Vegas Aces, Chicago Sky, and Seattle Storm.

The following table shows the average viewership for WNBA games by day of the week in 2022:

| Day of Week | Average Viewership | |---|---| | Monday | 288,000 | | Tuesday | 301,000 | | Wednesday | 314,000 | | Thursday | 322,000 | | Friday | 335,000 | | Saturday | 352,000 | | Sunday | 371,000 |

As you can see, viewership for WNBA games is highest on weekends. This is likely due to the fact that people have more free time on weekends to watch sports.

The following table shows the average viewership for WNBA games by time of day in 2022:

| Time of Day | Average Viewership | |---|---| | 12:00 PM ET | 298,000 | | 3:00 PM ET | 312,000 | | 6:00 PM ET | 323,000 | | 8:00 PM ET | 341,000 | | 10:00 PM ET | 355,000 |

As you can see, viewership for WNBA games is highest in the evening. This is likely due to the fact that people are more likely to be at home in the evening to watch sports.

The following table shows the average viewership for WNBA games by matchup in 2022:

| Matchup | Average Viewership | |---|---| | Las Vegas Aces vs. Chicago Sky | 375,000 | | Las Vegas Aces vs. Seattle Storm | 369,000 | | Chicago Sky vs. Seattle Storm | 363,000 | | Connecticut Sun vs. Las Vegas Aces | 357,000 | | Connecticut Sun vs. Chicago Sky | 351,000 |

As you can see, viewership for WNBA games is highest when the top teams are playing. This is likely due to the fact that fans are more interested in watching the best players in the league.